Architecture

Google’s New EMEA Engineering Hub, Zurich

0 Comments 07 December 2009

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Swiss architecture, design and technology group Camezind Evolution recently created the interior design and fit out for Google’s EMEA Engineering Hub in Zurich. Measuring twelve-thousand square meters, the office is the second largest Google engineering hub in the world, following the Headquarters in Mountain View, California. Consulting with a psychologist, the design worked to reflect the “functional and emotional needs of the Googlers”.

Google explains:

The architects began with a rapid process of research and analysis to map out the opportunities and challenges posed by the building as well as the emotional and practical requirements of the Zooglers. The latter was achieved by conducting a survey of all the Zooglers, complemented by a series of workshops and interviews. This research, guided by a psychologist, extended beyond purely functional aspects, and provided information about the Zooglers personality types, representational systems, values and motivational factors.

Although the details of the survey outcomes remain confidential, the process revealed that the optimal working environment for Zooglers needed to be diverse and at the same time harmonious whilst making it a fun and an enjoyable place to work in. The survey also showed that while personal workspace needed to be functional and more neutral, communal areas had to offer strong visual and more aesthetically enjoyable and entertaining qualities to stimulate creativity, innovation and collaboration.

[via uncluttered white spaces]

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