The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand identity, but can also grow their fan network at an exponential rate.

Robert Stribley, Senior Information Architect recently spoke to Scatter / Gather about the benefit of social media for brands;

Companies who take social media seriously are reaping tremendous benefits for their brand. Coca-Cola, for instance, recently featured a prominent call to action on their homepage to direct visitors to their Facebook page.  Now, they have almost 3.7 million fans on Facebook.  So instead of relying on users’ infrequent visits to Cocacola.com to communicate their brand message, now they can expose a huge audience to it with whatever frequency they like.

Shiv Singh, VP & Global Social Media Lead had a very different view on branded social media;

Brands do not have a place on social platforms. People do.