Moofus is a twelve year old artist from Sydney. Too young to get a “real job”, Moofus began selling his prints to raise money for the International Animal Rescue and “help the bears”. With a number of brightly coloured prints for sale on various websites, the talented teen – who just started high school, has [...]

Innovation: a word that is loosely thrown around these days. Creatives want to do it. Business wants a piece of it. But how effective is the push to innovate when there are no real measures of its rewards? The Boston Consulting Group has attempted to answer this question with its report Measuring Innovation 2008: Squandered [...]

With the rise of user-generated blog sites like gdgt and TrendHunter the way we consume and share content is clearly changing. Piers Fawkes creator of creative insights blog PSFK recently questioned what the web community wanted from online publishing and the future of the ‘blog’. There seems to be a conscious move away from trusted [...]

One blurry night out last year I ended up at my friend’s apartment playing dress up.  I noticed a pair of bright red leather clown shoes and straight away laced them on.  It was only on closer inspection that I noticed the shoes were a limited edition line from iconic skate shoe company Vans.  I [...]

The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand [...]