D.I.Y., Design

IKEAhacker

No Comments 23 October 2009

Purchase something flat-packed from Ikea and create something new. IKEAhacker via

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Australia, Design, Environment, Food and Drink

Melbourne’s Ceres Environmental Park

No Comments 09 October 2009

In the Melbourne suburb of Brunswick lies a long-standing beacon of sustainable living. The Ceres Enviromental Park is a community-driven project dedicated to sustainable design and living. Two market gardens produce a large range of organic foods and seeds, and are often used for farm education. Hosting a number of environmental programs and local music [...]

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Market Research, Online, Worldwide

Facebook Now Tracks Global ‘Vibes’

No Comments 06 October 2009

Gross National Happiness Index – a new application from Facebook, can track global highs and lows from aggregating key words within user status updates. Launched on Monday, the application measures how “well-off, happy or satisfied with life” US citizens are. GNHI provides a number of information filters: ‘Positivity’, ‘Negativity’ and the ‘Gross National Happiness’ – [...]

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Advertising and Branding, Australia, Crowd-Sourcing, Design, Food and Drink

Kraft Drops iSnack 2.0

No Comments 06 October 2009

Only five days after announcing their new name for the Vegemite spin-off – ‘iSnack 2.o’, Kraft have ditched the controversial branding name. Stating that the new name had “simply not resonated with Australians. Particularly the modern technical aspects associated with it”, Kraft will once again hand over the new naming rights to the public. A [...]

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Australia, Food and Drink

iSnack 2.0: Iconic Aussie Spread Gets a Makeover

No Comments 06 October 2009

Kraft, the manufacturers of the Iconic Australian spread Vegemite have recently released a spin-off version of the yeast-based product. To name the new cream cheese-vegemite blend, Kraft ran a competition, with the resulting name officially announced during last weekend’s Australian Football League Grand Final. From the 48, 000 entries, Kraft hopes ‘iSnack 2.0‘ will bring [...]

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Art & Culture, Australia

(Pics) Lettered Lane in Surry Hills

No Comments 06 October 2009

Thanks to ‘ml’ of Darlingurst Nights for finding this mysterious street art installation in Sydney’s Denham Lane. The text and portraits appeared sometime last night in the Surry Hills laneway. So far, no one has claimed the artwork as their own, but the ‘SC’ initials painted on the curb may point towards local vintage seller [...]

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Australia, Entertainment, Film

The Cat Piano: Award Winning Animation from Australia

No Comments 06 October 2009

The Cat Piano is the latest animated short film from Australian animation studio The People’s Republic of Animation. Directed by Eddie White and Ari Gibson, the short tells the story of a lonely beat poet: “who falls for a beautiful siren, in a city of singing cats. When a mysterious dark figure emerges, kidnapping the [...]

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Advertising and Branding, Australia, Food and Drink

Sydney International Food Festival Ad Campaign

No Comments 06 October 2009

Sydney’s International Food Festival kicks off in October 2009. To raise public awareness of the event Australian advertising agency ad agency Whybin TBWA have recreated the flags of twelve countries using ingredients from their national dishes. READ ORIGINAL POST ON PSFK HERE.

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Advertising and Branding, Art & Culture, Australia, D.I.Y., Design, Entertainment, Worldwide

The 5 Feed: Wrigleys Branded Creativity Aggregator

No Comments 06 October 2009

Not your average brand website, The 5 Feed is the Australian website for Wrigleys ’5′ gum. Designed by marketing communication group Clemenger BBDO, Wrigleys put aside generic product web design for a site “you’ll actually want to keep heading back to.” Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the [...]

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Art & Culture, Australia

Melbourne’s Street Art Evolution: Crate Man

No Comments 06 October 2009

‘Crate Man’ is another great example of Melbourne’s diverse street art scene. Constructed from vibrantly painted milk crates, the huge figures have been found scaling fences, hanging off cranes, perched on rooftops and even fishing in a creek. Generally positioned within viewing distance of freeways or railway lines; Crate Man’s creator/s is still a mystery, [...]

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