According to new findings from market research group The Nielsen Company, Australians top the list of “Average Time Spent Per Person on Social Media Sites”, with an average of 6.52 hours per month given to sites like Facebook and Twitter. The United States came in second, with it’s citizens allocating about 6.09 monthly hours to [...]

With the rise of user-generated blog sites like gdgt and TrendHunter the way we consume and share content is clearly changing. Piers Fawkes creator of creative insights blog PSFK recently questioned what the web community wanted from online publishing and the future of the ‘blog’. There seems to be a conscious move away from trusted [...]

One blurry night out last year I ended up at my friend’s apartment playing dress up.  I noticed a pair of bright red leather clown shoes and straight away laced them on.  It was only on closer inspection that I noticed the shoes were a limited edition line from iconic skate shoe company Vans.  I [...]

The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand [...]