With the rise of user-generated blog sites like gdgt and TrendHunter the way we consume and share content is clearly changing. Piers Fawkes creator of creative insights blog PSFK recently questioned what the web community wanted from online publishing and the future of the ‘blog’. There seems to be a conscious move away from trusted [...]

The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand [...]

Gross National Happiness Index – a new application from Facebook, can track global highs and lows from aggregating key words within user status updates. Launched on Monday, the application measures how “well-off, happy or satisfied with life” US citizens are. GNHI provides a number of information filters: ‘Positivity’, ‘Negativity’ and the ‘Gross National Happiness’ – [...]