Food and Drink, Youth

2010: The Rise of ‘Anti-Energy’ Drinks

No Comments 16 May 2010

Apparently all those energy-boosting soft drinks have encouraged us to take on more than we can handle.  Lost At E Minor claims that Red Bull is “so 2009″, with this decade bringing the rise of ‘anti-energy’ drinks.  Mary Jane’s Relaxing Soda is an all-natural soft drink that help you ‘better deal’ with stressful situations.  Manufactured [...]

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Australia, Design, Environment, Food and Drink

Melbourne’s Ceres Environmental Park

No Comments 09 October 2009

In the Melbourne suburb of Brunswick lies a long-standing beacon of sustainable living. The Ceres Enviromental Park is a community-driven project dedicated to sustainable design and living. Two market gardens produce a large range of organic foods and seeds, and are often used for farm education. Hosting a number of environmental programs and local music [...]

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Advertising and Branding, Australia, Crowd-Sourcing, Design, Food and Drink

Kraft Drops iSnack 2.0

No Comments 06 October 2009

Only five days after announcing their new name for the Vegemite spin-off – ‘iSnack 2.o’, Kraft have ditched the controversial branding name. Stating that the new name had “simply not resonated with Australians. Particularly the modern technical aspects associated with it”, Kraft will once again hand over the new naming rights to the public. A [...]

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Australia, Food and Drink

iSnack 2.0: Iconic Aussie Spread Gets a Makeover

No Comments 06 October 2009

Kraft, the manufacturers of the Iconic Australian spread Vegemite have recently released a spin-off version of the yeast-based product. To name the new cream cheese-vegemite blend, Kraft ran a competition, with the resulting name officially announced during last weekend’s Australian Football League Grand Final. From the 48, 000 entries, Kraft hopes ‘iSnack 2.0‘ will bring [...]

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Advertising and Branding, Australia, Food and Drink

Sydney International Food Festival Ad Campaign

No Comments 06 October 2009

Sydney’s International Food Festival kicks off in October 2009. To raise public awareness of the event Australian advertising agency ad agency Whybin TBWA have recreated the flags of twelve countries using ingredients from their national dishes. READ ORIGINAL POST ON PSFK HERE.

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