Melbourne-based Christian church One Community Church has adopted a rather modern unconventional branding approach. TANK recently wrote about the church, pointing out their innovative “non-religious approach to engaging the community.” Seeking to “explore issues of faith and life as part of a relevant, active and caring community”; the church has adopted bold, clean and modern [...]

With the rise of user-generated blog sites like gdgt and TrendHunter the way we consume and share content is clearly changing. Piers Fawkes creator of creative insights blog PSFK recently questioned what the web community wanted from online publishing and the future of the ‘blog’. There seems to be a conscious move away from trusted [...]

The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand [...]

Only five days after announcing their new name for the Vegemite spin-off – ‘iSnack 2.o’, Kraft have ditched the controversial branding name. Stating that the new name had “simply not resonated with Australians. Particularly the modern technical aspects associated with it”, Kraft will once again hand over the new naming rights to the public. A [...]

Sydney’s International Food Festival kicks off in October 2009. To raise public awareness of the event Australian advertising agency ad agency Whybin TBWA have recreated the flags of twelve countries using ingredients from their national dishes. READ ORIGINAL POST ON PSFK HERE.

Not your average brand website, The 5 Feed is the Australian website for Wrigleys ’5′ gum. Designed by marketing communication group Clemenger BBDO, Wrigleys put aside generic product web design for a site “you’ll actually want to keep heading back to.” Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the [...]