Australia, Retail, Strategy, Youth

General Pants Retail Staff Turn Talent Scouts

No Comments 16 May 2010

Australian street-wear label General Pants have given their store staff the opportunity to scout talent for their new record label Major Label.   Designed for contract-free single-releases, the label gives all profits and track rights over to the artists.  Launching on the first of March this year, those wishing to record with the label must [...]

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Strategy, Worldwide

Innovation Measures Up

No Comments 10 November 2009

Innovation: a word that is loosely thrown around these days. Creatives want to do it. Business wants a piece of it. But how effective is the push to innovate when there are no real measures of its rewards? The Boston Consulting Group has attempted to answer this question with its report Measuring Innovation 2008: Squandered [...]

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Advertising and Branding, Online, Social Media, Strategy

To Blog or Not to Blog?

No Comments 08 November 2009

With the rise of user-generated blog sites like gdgt and TrendHunter the way we consume and share content is clearly changing. Piers Fawkes creator of creative insights blog PSFK recently questioned what the web community wanted from online publishing and the future of the ‘blog’. There seems to be a conscious move away from trusted [...]

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Social Media, Strategy

For Joy

No Comments 08 November 2009

One blurry night out last year I ended up at my friend’s apartment playing dress up.  I noticed a pair of bright red leather clown shoes and straight away laced them on.  It was only on closer inspection that I noticed the shoes were a limited edition line from iconic skate shoe company Vans.  I [...]

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Advertising and Branding, Online, Social Media, Strategy

Social Media: Why Brands Need to Make the Change

No Comments 03 November 2009

The use of a brand’s website seems to be changing.  Once the official source of brand information and news, consumers are no longer looking to websites for information.  The world of social media is growing at a ridiculous rate.  Companies who utilise social sites like Facebook and Twitter not only build a more personable brand [...]

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Australia, Retail, Strategy

Innovative Ideas to Boost Melbourne’s Retail Market

No Comments 06 October 2009

PSFK recently wrote about Monocle’s Top 25 Most Liveable Cities 2009. Even though Melbourne made it into the top 10, Michael from linefeed has some innovative store concepts to boost the city’s retail sector. Believing that the city lacks quirky, niche stores Michael states; When I think of shops in Melbourne I think of florescent [...]

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